We continue to actively promote tourism in Sarajevo and Bosnia and Herzegovina by participating in the Jeddah International Travel & Tourism Exhibition (JTTX 2026), held from 28 to 30 January 2026 in the Kingdom of Saudi Arabia.
At the fair, the Sarajevo Canton Tourist Board is exhibiting together with co-exhibitors, including the Central Bosnia Canton Tourist Board (SBK), as well as travel agencies and hoteliers such as Zoom Travel, Espy Bosnia Travel Agency, Bosnia Travel, Elegance Tours, BH Vision Travel, BTS Travel, Swissotel Sarajevo, Saray Bosnia, Mövenpick, and BL Rentacar.
At the joint stand, we are promoting our tourism destinations and attractive locations, rich cultural and natural heritage, active and year-round tourism experiences, and tourism capacities that make this region recognizable and competitive on the international tourism market.
Special emphasis is placed on B2B meetings with travel agencies and tour operators, during which concrete business discussions are held with the aim of establishing cooperation and directing direct bookings to local tourism providers.
JTTX is a unique international tourism platform designed to showcase destinations from around the world, connect tourism professionals through B2B networking, enable direct engagement with travelers (B2C), and promote tourism products, travel packages, hotels, airlines, tour operators, and other tourism-related services. The exhibition also serves as a valuable opportunity for networking and concluding business agreements between exhibitors and visitors.
Traditionally, the fair is regarded as one of the most important tourism events on the Saudi Peninsula, attracting a large number of participants and visitors. Previous editions recorded more than 29,000 visitors and over 172 exhibitors from more than 27 countries, confirming the strong international presence and highlighting the event as an excellent opportunity for networking with influential stakeholders from the global tourism industry.