The Sarajevo Canton Tourist Board is proud to return to the world’s leading travel trade show, ITB Berlin, held from March 3rd to 5th, 2026. This prestigious event serves as a premier stage to showcase the vibrant tourism offerings of Sarajevo and the surrounding Canton to the global travel community.
Joined by a delegation of leading travel agencies and hoteliers from Sarajevo and across Bosnia and Herzegovina, the mission is clear: to strengthen the destination’s brand and elevate its position within the German and international markets.
Why ITB Berlin Matters
Germany remains one of the most vital source markets for Bosnia and Herzegovina. German travelers consistently rank among the top ten most frequent visitors to Sarajevo, making ITB Berlin a strategic cornerstone for:
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Building new international partnerships.
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Strengthening ties with key global tour operators.
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Enhancing the visibility of the “Sarajevo brand.”
A Year-Round Destination
Throughout the fair, the delegation is hosting a series of B2B meetings with industry leaders. The focus is on positioning Sarajevo not just as an evocative city break destination, but as a year-round hub where deep-rooted cultural history meets breathtaking natural beauty.
The presence of the Sarajevo Canton Tourist Board was further honored by a visit from the Ambassador of Bosnia and Herzegovina to Germany, Damir Arnaut. The Ambassador expressed his full support for the promotion of Sarajevo and the country at large, emphasizing the importance of appearing at such high-caliber global events.
Looking Ahead
Our continued presence at ITB Berlin confirms our commitment to international growth. By targeting markets with high potential, we are ensuring that Sarajevo remains a top-of-mind destination for travelers seeking authenticity, history, and adventure.
