Tourism activity in Sarajevo Canton is showing strong growth at the very beginning of 2026. According to the monthly statistical overview of registered tourist stays in Sarajevo Canton, a total of 50,546 visitors were recorded in January 2026, generating 152,798 overnight stays.
Compared to January 2025, the number of arrivals increased by 3%, while overnight stays recorded a significant growth of 26.9%. Foreign visitors accounted for 40,018 arrivals and 126,601 overnight stays, while domestic tourists recorded 10,528 arrivals and 26,197 overnight stays.
The highest number of foreign arrivals came from Türkiye, Croatia, China, Serbia, Germany, Montenegro, the USA, Austria, Slovenia, and Italy. The largest number of foreign overnight stays was generated by tourists from Türkiye, Croatia, Montenegro, China, Saudi Arabia, the USA, Germany, Austria, Slovenia, and Serbia.
“These results confirm that Sarajevo Canton is entering 2026 with strong tourism momentum and clear growth trends, particularly in overnight stays, which further strengthens Sarajevo’s position as an attractive international destination. The significant increase in overnight stays and steady growth in arrivals clearly show that Sarajevo Canton is increasingly positioning itself as a year-round European destination, recognized by visitors from all over the world,” said Haris Fazlagić, President of the Sarajevo Canton Tourist Board.