The 2nd International Tourism Fair, Tourism Expo Sarajevo 2026, was officially opened today at the Skenderija Center. Through October 24, it will gather more than 200 representatives of the tourism sector across 98 exhibition spaces. The fair brings a rich offer of tourist destinations, products, and services, business meetings, engaging program content, and more than 50 valuable prizes for visitors.
This year’s Tourism Expo brings together exhibitors from Bosnia and Herzegovina, Croatia, Serbia, Montenegro, North Macedonia, the Czech Republic, the Slovak Republic, and Indonesia, confirming the international character of the event and its ambition to make Sarajevo a recognizable meeting point for the tourism industry.
The partner city of this year’s fair is Ulcinj, one of the most famous tourist destinations on the Montenegrin coast, which is presenting its tourist offer, natural beauty, and cultural heritage to visitors.
Sarajevo Deserves a Serious International Tourism Fair
At the official opening ceremony, attendees were addressed by Azra Džigal, President of the Sarajevo Tourism Expo 2026 Organizing Committee; Dino Selimović, Acting Director of Sarajevo International Airport; Mirsad Jašarspahić, President of the Chamber of Economy of the Federation of Bosnia and Herzegovina; and Ćazim Hodžić, Director of the Ulcinj Tourism Organization.
They highlighted the importance of connecting the tourism sector, public institutions, and private companies, as well as the need for Sarajevo to establish a strong, internationally recognized tourism fair that will contribute to the development of the tourism offer, new business partnerships, and the promotion of Bosnia and Herzegovina.
Three Days of Tourism, New Experiences, and Business Opportunities
Tourism Expo is not only a venue for presenting tourist destinations, but also an opportunity for meetings, new acquaintances, business deals, and exchanging experiences. Over the course of three days, visitors can expect a diverse program connecting tourism, culture, tradition, and modern travel trends.
A special atmosphere will be added by the “Sevdah Through Time” project, allowing visitors to experience a portion of the rich cultural heritage of Sarajevo and Bosnia and Herzegovina, as well as the “Old Crafts” project, which presents the heritage and spirit of traditional artisans from across Bosnia and Herzegovina.
Alongside the presentation of attractive destinations, expert discussions, and practical workshops, the fair brings numerous networking opportunities and engaging content for all generations.
More Than 50 Valuable Prizes, with the Grand Prize Leading to Spain!
A special surprise for visitors comes in the form of more than 50 valuable prizes provided by the exhibitors and partners of the fair. These include tourist trips and other attractive awards, while travel agencies will also offer tour packages at special fair prices at their stands.
The grand prize was provided by the Sol Azur travel agency—a trip to Spain for two people, which includes Girona, Costa Brava, and Barcelona.
This serves as an additional reason for citizens and tourists to visit the fair, meet exhibitors, gain new insights, explore destination offers, and perhaps win their next trip right at Tourism Expo 2026.
Invitation to Citizens: Visit Tourism Expo!
The organizers invite the citizens of Sarajevo and BiH, tourists, families, students, travel enthusiasts, and everyone interested in the tourism industry to visit the fair, meet the exhibitors, discover new destinations, enjoy the prepared activities, and take the opportunity to win valuable prizes, which will be drawn on Saturday.
The fair is open to visitors:
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Thursday, October 22: from 11:00 AM to 6:00 PM
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Friday, October 23: from 11:00 AM to 6:00 PM
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Saturday, October 24: from 11:00 AM to 3:30 PM
Admission to the fair, as well as participation in professional and educational programs, is free of charge.