The Sarajevo Canton Tourist Board, thanks to the USAID Tourism project, presented the tourism potentials of the Sarajevo Canton and Bosnia and Herzegovina at the online event New Deal Europe.


New Deal Europe is the only travel fair that presents the best Balkan products to an international audience, and especially to the UK market. This prestigious one-day event, held on April 12th, connects key travel companies around the world with tourism organizations and tourism service providers from twelve Balkan countries. In addition to Bosnia and Herzegovina, whose tourist offer was presented by the Tourist Board of the Sarajevo Canton and the Tourist Organization of the Republika Srpska, a presentation of Slovenia and Moldova was organized.


Southeast Europe and the Balkans are recognized as a very attractive but under-promoted region. New Deal Europe, through a series of seminars, presentations and more than a thousand B2B meetings, aims to present the tourist offer of the countries of this region and to bring together representatives of the private sector. This is one of the significant steps in the process of tourism recovery through sustainable development and positioning of Sarajevo Canton and Bosnia and Herzegovina as desirable tourist destinations.

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